About Chao Yu

I am currently an assistant professor in the Department of Communications and New Media at the National University of Singapore. I received my PhD degree in Communication from Cornell University in August 2021, advised by Professor Drew Margolin

I study social impacts of new media. Specifically, I use big data studies to uncover hidden patterns on new media platforms that can create inequalities or biases, as well as identifying policies and strategies to improve them. Overall, I have developed my research in multiple contexts, including online review sites, the sharing economy, and social media, that examine various topics such as social inequality, social status, human sociality, and climate change. My articles have been published in top-tier general science journals (e.g., Science Advances), flagship journals from the field of communication (e.g., New Media & Society, and Social Media + Society), and leading journals from other relevant fields (e.g., Telematics and Informatics, and International Journal of Hospitality Management). 

In addition to my diverse research experience, I also have strong and varied teaching experience. At Cornell, I have taught Communication and Technology (N=550), New Media and Society (N = 150), Media Communication (N=155) as well as Oral Communication (N=33) as an independent lecturer. Besides teaching as a lecturer, I have also worked as a teaching assistant for eight other courses and received the award of Outstanding Graduate Teaching Assistant (2020-2021).

I commit to diversity in my work, research, and teaching. I worked as a journalist intern at Television Broadcasts Limited (TVB), the major news corporation in Hong Kong. During my internship, my news reporting mainly focused on working-class people in the city who struggled to pay their monthly rent while living in caged apartments with tiny spaces. My work experience in Hong Kong inspired my research at Cornell. A large proportion of my past and ongoing projects focus on social status and inequality in online communities. I also uphold the value of embracing diversity through teaching. As a lecturer, I find it extremely valuable to encourage students from different backgrounds to voice their own perspectives, particularly those from under-represented groups. 

I obtained my Bachelor’s degree in Journalism from Peking University. I also studied in the Chinese University of Hong Kong for a semester as an exchange student. I have worked as a journalist intern at TVB in Hong Kong, an editor intern in Shanghai Media Group Limited (SMG), an analytics intern in Huayi Brothers Media Corporation, and a marketing intern in Burson Cohn & Wolfe.